Yesterday I went to
Working Bikes Co-op to buy a new road bike.
A few words on Working Bikes: Working Bikes is a non-profit which acquires bikes through donation or from "the waste stream" (their words, I assume this means scrap yards, garbage heaps, etc.) and fixes them up to be sold or donated to local and international charity organizations. Each year, they give away over 5,000 bikes. Their website
points out that bikes can make a huge difference in terms of employment opportunities in the developing world.
What
I found particularly interesting when I went on Saturday is their business model, which I will attempt to sketch below.
They have only one paid employee and the rest of their staff consists of volunteers.
They are only open 3 days a week from 12-5.
The bikes are sold for less than they would sell for on Craigslist (the staff claimed the bikes are "1/2 Craigslist prices" but I felt like they were a little higher than that) and they offer a 30 day return policy (so, in addition to standard tune-up they perform on each bike, there's some quality control).
The outcome? Demand for their bikes is cray-zay high
. Having been warned about this by friends, I got to the store 30 minutes before opening. There were already 20 people ahead of me.
Within 30 minutes of opening the store, almost every single bike was snatched up (I'd estimate that there were about 50 bikes). I found a brown Schwinn road bike with (mostly) working gears and brakes (and not much else to speak of) and bought it for $75.
That's a good price but not such a steal (in my opinion) that warrants the kind of buying frenzy I witnessed in the store. Customers were rushing around to check out all of the bikes as soon as the doors opened, and I got the the feeling that one should secure a bike quickly or someone else would snatch it. Within 10 minutes there was a long line at the cash register. Were customers really alotting enough time to make sure they wanted/knew what they were purchasing? Some mixed
reviews on yelp and my own anecdotal evidence (a friend told me he recently spent $75--exactly how much his bike cost--on repairs) suggest maybe not.
I pondered, as I rode home, the connection between consumption and competition. A college friend once told me that she had read a study (which I unfortunately can not find on the web) which showed that a person who is presented with certain amount of food will choose to eat more if there are many people sharing the food than if they are eating alone. Are we induced to buy more than we need when we feel like we are competing with other customers over a limited number of items?
I wondered if the bicycle purchase outcomes would have been different if each Working Bikes customer had leisurely walked into the store when there were only a few other customers there.
Then again, maybe the buying frenzy was just a rational response to the fact that Working Bikes has "the cheapest bikes in the city" (as a friend put it).